Built by Fox Tucker around a simple idea:

LinkedIn® is easier when you know why you’re using it.

This diagnostic helps you identify your current primary goal and supporting motivations, then gives you tailored next steps based on your result.

3 - 5 minutes

Short and focused

Identify your primary purpose and supporting motivations

See the actions most relevant to your result

Leave with a clearer idea of what deserves your attention on LinkedIn®

Understand what matters most to you.

Get guidance that reflects your actual reasons for using LinkedIn®.

Focus on the actions that are most relevant to your result.

Your time is valuable. Don’t waste it on LinkedIn® activity that doesn’t serve your purpose.

The framework looks at two sides of why people use LinkedIn®.

You’re using LinkedIn® to achieve a specific outcome.

That might mean finding a new role, generating leads, recruiting, winning business, promoting something, or managing a Company Page.

The focus is measurable progress.

You’re using LinkedIn® to build something over time.

That might mean credibility, trust, influence, relationships, knowledge, visibility, or a stronger professional reputation.

The focus is long-term value.

About the creator

Specialist in LinkedIn® strategy, professional visibility and reputation.

Fox built this framework to help professionals use LinkedIn® with more clarity, purpose and confidence.